No matter if you are a content marketer who uses an affiliate program or an affiliate marketer who creates content, there are a few website metrics you should be reviewing every day to check your success and progress. While there are some analytics like customer lifetime value and visitor behavior flow that don’t need to be looked at all the time, data about users and visitors, page views, and more should be checked each day.
If you have avoided reviewing your analytics daily because you feel like it is time-consuming and confusing, this is the article for you. Before we start, make sure that you have your analytics tool properly installed and running. We prefer Google Analytics and if you have a WordPress site, Jetpack and MonsterInsights are some good comparable plugins.
Users and Visitors
Simply put, users and visitors are your traffic. You are probably checking this statistic daily or at least weekly already. This is the number of unique visits your website has received within a given time period. It’s important to note that these are unique visitors. Multiple visits by the same person in a day won’t show in this number.
Keeping an eye on your page views answers questions about how engaged your visitors are if other influencers have mentioned you, if other sites have linked out to your content, and if there are any issues with your website causing people to abandon the site or bounce out.
This is the number of times an individual page is viewed. If the same person is reading a page multiple times, each of their views will show up as a page view. Pageviews data helps you understand what pages are the most popular, how engaged your visitors are, if you have promoted your recent content enough, if old posts are spiking in popularity, and more.
Traffic sources are exactly what they sound like, the channels and mediums that are sending traffic to your site. These can be social media sites, organic search, paid ads, and more.
Understanding your traffic sources helps you understand how people are finding your site. It can help you identify where you should focus more of your marketing time, what is delivering the biggest ROI, and where you can improve.
These are the list of terms that people typed into a search engine, saw your site in the results, and clicked into your site.
These terms help you understand how effective your search engine optimization efforts are and give you some rich content ideas by showing you tangential topics and terms that you can start to roll into your content.
One of the more basic metrics, subscribers are the number of people who are signed up to get emails from you or who have signed up to get notifications about new posts. While it is mostly a mood booster, subscribers show who your biggest fans are. One of the most important uses for this is when there is a big wave of unsubscribes, it could indicate that your new content isn’t landing well with your most dedicated audience.
Clicks and Click-Through Rate
We are talking specifically about affiliate clicks for this or the number of clicks, or percentage of visitors who click on affiliate links on your site. Click-Through Rate or CTR is calculated by dividing the number of clicks by the number of impressions. So if your post got 5 clicks from 100 impressions, CTR would be 5%.
Clicks and CTR are powerful indicators if your affiliate marketing is on the right track. If you aren’t getting the clicks you want, you might want to adjust some of your tactics until clicks get to the target.
Conversions and Conversion Rate
What counts as a conversion is determined by each individual affiliate marketer. Usually, a conversion is a completed form or an online sale. For almost all affiliate marketers, this is the ultimate signal of success. A good conversion rate means that you are making content that resonates with your audience and getting it in front of the right people. A low conversion rate means it’s time to reevaluate your tactics.
While website metrics can feel overwhelming at times, it’s important to keep an eye on these seven metrics each day. They will help you pinpoint successes and failures and help make your content that much better.